Using Menu Psychology to Entice Diners published on 12/22 by the New York Times features closing plenary at Nutracon, Brian Wansink. “Research by Brian Wansink, director of the Food and Brand Lab at Cornell University and the author of “Mindless Eating: Why We Eat More Than We Think,” suggests that the average person makes more than 200 decisions about food every day, many of them unconsciously, including the choices made from reading menus.” Read more the full article http://www.nytimes.com/2009/12/23/dining/23menus.html

Intrested in attending Nutracon, March 10-11, 2010 and co-located with SupplyExpo or for more information about the conference agenda visit www.nutraconference.com

Happy Holidays everyone! 2009 is almost over and with that I bring to you another list of predictions for 2010. This Top 10 for 2010 comes from our friends at Functional Ingredients Magazine. A few of note, Soothing and stirring flavours, Accentuate the positive with negatives, Supplements over drinks… intrigued yet, read more and get the in-depth scope from our editors on what will be hot in 2010. And as the article notes, let’s all be thankful we’re not in the auto industry this year.

With 2010 around the corner the release of food trends by Food Network is timely. See what’s in store… eating right, the new foodie, flavor and more.

Want to calculate you carbon footprint before you leave for SupplyExpo or Nutracon, use the handy calculator from our friends at Delicious Living. http://deliciouslivingmag.com/greenliving/footprint/

While we’re talking green living check out what’s new in 2010…

To reduce our impact on the environment in 2010, we will not be producing a printed Buyers’ Guide for SupplyExpo/Natural Products Expo West on-site. Click here for more info. Be sure to use the Online Buyers’ Guide and Show Directory to create your own personal Expo Plan.

Stonyfield Farm’s new packaging and redesigned Web site aim to convey a clear message to consumers about the wholesomeness of its organic and natural dairy products. Read more.

Good marketing…anyone else thinking about the same?