Using Menu Psychology to Entice Diners published on 12/22 by the New York Times features closing plenary at Nutracon, Brian Wansink. “Research by Brian Wansink, director of the Food and Brand Lab at Cornell University and the author of “Mindless Eating: Why We Eat More Than We Think,” suggests that the average person makes more than 200 decisions about food every day, many of them unconsciously, including the choices made from reading menus.” Read more the full article http://www.nytimes.com/2009/12/23/dining/23menus.html

Intrested in attending Nutracon, March 10-11, 2010 and co-located with SupplyExpo or for more information about the conference agenda visit www.nutraconference.com