People have been using herbs and spices to promote health and wellness for thousands of years but commercialization in the US has been challenging. Unique opportunities exist in the market today to combine the perspectives of traditional use with modern technology and scientific research. Given the complexities in this market, we have assembled an outstanding group of experts from a wide range of disciplines to address these issues with you.

Challenges arising in sourcing & identifying botanicals, including the documentation of purity and composition, will be discussed by Joe Betz, Ph.D., Director, Dietary Supplements Methods and Reference Materials Program for the Office of Dietary Supplements.

Dr. Ikhlas Khan, professor of pharmacognosy and assistant director of the National Center for Natural Products Research at the University of Mississippi, will address issues raised by FDA inspections in support of new GMP guidelines. As director of the FDA funded research program at the university’s natural products center, he has been involved in training FDA inspectors and so has unique insights to share with you.

To allow you enough time to question these experts (almost an hour), Drs Betz and Khan will be joined by Marilyn Barrett, PhD, President of Pharmacognosy.com, on a panel to discuss claims substantiation, validity and quality of botanical products in the new regulatory climate.

In the afternoon, we will hear from three academic experts how to use the full range of scientific methodology to support product development. Galen Marshall, MD PhD, professor of medicine and pediatrics, and director of the division of clinical immunology and allergy at the University of Mississippi Medical Center will focus on the rewards and risks inherent in investigating the mechanisms underlying the immune and inflammatory responses affected by herbs and spices.

Dr. Roberta Lee, Co-Director of the Fellowship in Integrative Medicine at Beth Israel’s Continuum Center for Health and Healing (CCHH) at Beth Israel Medical Center in New York City, will share her expertise in putting traditional knowledge into a modern context. She worked with traditional practitioners for many years in Micronesia and has learned to take that wisdom into her practice in NYC. She will discuss use of traditional botanicals to affect stress and inflammatory responses.

Finally, we are lucky to have one of the foremost scientists studying the effect of spices on mechanisms of inflammation and carcinogenesis, Dr. Bharat Aggarwal, Professor, Department of Experimental Therapeutics, Division of Cancer Medicine, The University of Texas M. D. Anderson Cancer Center joining us to conclude this session. He will give us an overview of the research in spices and point us towards new areas of opportunity coming on the horizon.

As you can see, we have an outstanding program planned, so I hope you can join us on Wednesday March 10, 2010 in Anaheim at Nutracon 2010.

Mary L Hardy,

Chair, Botanical Track- Nutracon 2010

Medical Director,

Simms/Mann-UCLA Center for Integrative Oncology

Learn more from NATIONAL ENZYME COMPANY at their SupplyExpo Seminar:

REGULATIONS Down Under & Beyond! Navigating the International Regulatory Climate

SupplyExpo • Sat. March 13 • 1:00 p.m. • Room #207cClick here for more info

*Only qualified manufacturers receive free registration. Sales and HR titles do not qualify. Valid until 2/5/10.

For those of you that took in Slim-Slam last year (side by side presentation on the science of selected weight management ingredients) we’ve upped the ante this year and are running Slim-Slam II as well as Brainstorm, an evaluation of brain health/cognition ingredients. So we’ve got trends, cutting edge science, speakers like Dr. Gregory Berns, Dr. Jeffrey Blumberg, Jane Brody and Dr. Brian Wansink and discussions on emerging products such as resveratrol and ‘experienced’ ones such as the ‘Future of DHEA’. I know many of you already have registration codes, but for those that don’t, drop me a line. I look forward to seeing you there for what promises to be one of the best Nutracon programs ever.

Len Monheit

Nutracon Chair 2010

posted by Penny Andino - drop me a line if you need a discount code penny.andino@penton.com

Best New Ingredient*

1. FAST-C™, buffered and 90%+ acid neutralized Vitamin C, (patent pending)

Scientific Food Solutions

2. Cereboost™, American ginseng

Naturex

3. PromilinPRO®, A Patented Fenugreek Seed Extract

TSI Health Sciences

Best New Finished Product*

1. Nevella, probiotics no calorie sweeteners

Ganeden Biotech

2. Vectomega® whole food omega-3 DHA/EPA complex

EuroPharma® Inc.

3. VitaPQQ, pyrroloquinoline quinine

Quality of Life Labs

*alphabetical by product, not ranked in any order.

Voting begins the week of January 25, 2010.

Now the decision is up to you, the voters. Winners will be announced at Supply Expo, March 12-14 in Anaheim. Please vote at www.nutraward.com. You will need your Supply Expo (or Expo West) badge number to vote, so register now at www.Supplyexpo.com.

Nutracon, is the premier conference for ingredient and technology innovation. Conference tracks include: Healthy Aging, Natural Sweeteners, Antioxidant Science, Weight Management & Obesity, Botanicals & Extracts, and Healthy Oils. Register before 2/5/10 at www.nutraconference.com/attend for an early bird rate. Dates: March 10-11, 2010, Anaheim, CA USA